Sales growth
during the analysed period
Case study · E-commerce and digital operations
An online store integrated with the commercial operation
New Magento 2 store, technical catalogue, SEO, paid media, social media, integrations and monthly support connected to the same operation.
Commercial insight
Growth measured across the main indicators
Online store share
of sales in the analysed period
Sales channels monitored
in the digital operation
Project summary
Technology, acquisition and commercial operations in a continuous structure
ClientHF Multiferramentas
SectorMachinery, tools and equipment
PlatformMagento
MarketBrazil
ModelInitial project and monthly support
WorkstreamsStore, SEO, performance, paid media, social media and operations
From interest to action
A digital operation built to move forward
Strategy, experience and execution work together so every customer touchpoint is clearer and more useful to the business.
The challenge
Sell through multiple channels without losing margin or control
HF operates through its own store, telesales and several digital channels. The challenge is coordinating campaigns, catalogue, orders and logistics without multiplying manual work or letting operating costs fall outside decisions.
The solution
Connect sales, operations and decisions in one routine
CriaHub set up a continuous rhythm of analysis, prioritisation, implementation and validation. Channel data helps focus investment and effort where response is strongest.
Sales by channelCompare the online store, telesales and integrations through one shared view.
Margin under reviewConsider demand, commercial costs and operational events before prioritising.
Potential wasteIdentify rework, returns and integration issues before taking action.
+120%Sales growth
34%Online store share
8Sales channels monitored
New online store
A clearer store to find, evaluate and buy
Navigation, catalogue and product pages were organised to make technical products easier to search, compare and purchase.
Categories and product families that are easier to explore
Technical information with clearer hierarchy
Experience adapted to mobile devices
Structure prepared to expand the catalogue
Category
Products organised to make discovery faster.
Product
Details, availability and purchase in the same journey.
Cart
Products, quantities and purchase summary in a clear step.
SEO and performance
Technical performance that supports the experience
The tests shown reflect store performance at the time of measurement. Scores help track speed, accessibility, best practices and technical SEO.
98Performance
88Accessibility
96Best practices
91SEO
- FCP
- 0,7 s
- Speed Index
- 1,1 s
- LCP
- 0,9 s
- TBT
- 0 ms
- CLS
- 0,008
Google PageSpeed Insights scores from the test shown. Results may vary depending on device, network and time of measurement.
Commercial operation
Eight sales channels monitored in one operation
The operation brings together different sales and acquisition channels. Consolidated monitoring makes it easier to compare results and set priorities.
Eight sales channels monitored in one operation
The owned store is the largest individual channel in the operation during the analysed period.
Paid media and social media
Acquisition and social presence connected to the store
Campaigns, content and social media direct demand to the online store and support commercial communication at different points of the journey.
Paid media campaigns
Planning, management and optimisation of campaigns focused on qualified demand, priority products and continuous performance monitoring.
- Campaign structure and management
- Audiences, creatives and distribution
- Connection between ad, category and product
- Continuous monitoring and optimisation
Monthly support
The store keeps evolving after launch
Publishing the new store did not close the project. CriaHub maintains technical support, experience improvements, integrations and operational assistance.
- Analyse
- Prioritise
- Implement
- Validate
- Monitor
Magento dashboard used in technical monitoring of the operation.
What remains in operation
A supported digital operation ready to evolve
Online store, acquisition, content, integrations and technical support work as connected fronts, with priorities defined from the operation’s real needs.
Online store
A Magento base connected to the catalogue’s reality.
SEO and performance
Technical structure prepared for search and speed.
Paid media
Campaigns monitored and connected to commercial priorities.
Social media
Continuous presence on HF’s official channels.
Commercial operation
Decisions guided by channel behaviour.
Monthly support
Continuous evolution with priorities and support.
Client perspective
A partnership built on trust
We have worked with CriaHub for a few years and rely on the team both for the evolution of the online store and for day-to-day technical support. When a need comes up, we get close support and solutions aligned with our operation.
Book a consultation.
Find the right starting point.
Every request is assessed carefully to define the approach that best fits the business.
Initial conversation · No commitment