Contact requests
in the first month after the new structure
Case study · Lead generation and digital sales
A digital structure to capture and qualify opportunities
Website, landing page, campaigns, content, AI video and qualification connected to a continuous commercial journey.
Commercial result
More demand through a journey built to convert and follow up
Integrated digital fronts
website, landing page, campaigns, content, video and qualification
Connected commercial journey
from acquisition to follow-up
Project summary
Acquisition and commercial continuity in one operation
ClientBlacky White Design
SectorResidential architecture and design
MarketPortugal
Core assetLanding page and lead-generation operation
WorkstreamsPaid media, leads, landing page, content and digital sales
From interest to action
A digital operation built to move forward
Strategy, experience and execution work together so every customer touchpoint is clearer and more useful to the business.
The challenge
Generate interest without losing commercial follow-up
Blacky White Design needed to attract people interested in residential projects, understand the context of each request and keep communication consistent after the first contact.
The solution
Connect campaigns, acquisition and follow-up in one journey
Campaigns lead visitors into an experience prepared to collect, organise and follow up on each request.
Attract with intentCampaigns and digital materials bring the proposition to the most relevant audiences.
Capture with contextThe landing page and form help clarify the context of each commercial opportunity.
Follow up opportunitiesThe sales strategy keeps the relationship active after first contact.
+140%Contact requests
6Integrated digital fronts
1Connected commercial journey
Landing page and conversion
From inspiration to analysis request on one page
The landing page concentrates the proposition, portfolio, differentiators and contact form. The journey was designed to reduce distractions and guide the visitor to the analysis request.
Proposition presented directly
Messages adapted to different intentions
Projects and possibilities integrated into the narrative
Form prepared to qualify the request
Process
The steps reduce doubts before the contact request.
Projects
Visual references make the proposition more tangible.
Qualification
Plot, typology and purpose are part of the analysis request.
Acquisition, content and sales
Six workstreams connected to one commercial operation
Website, landing page, campaigns, content, AI video and qualification work as parts of the same journey, not isolated actions.
Website
Presents the brand, portfolio and value proposition.
Landing page
Concentrates the campaign and guides the analysis request.
Campaigns
Generate demand and direct visitors to the acquisition experience.
Content
Supports the digital presence and reinforces the brand differentials.
AI video
Presents properties dynamically on social media.
Commercial qualification
Organises requests to support prioritisation and follow-up.
Videos for social media
Residential concepts transformed into vertical content
This video was produced entirely with AI by the CriaHub team, from visual construction to final composition. The concept, framing and call to action were defined to support Blacky White Design campaigns and social presence.
Vertical format
Composition prepared for mobile consumption.
AI production
Visual production completed entirely with AI and strategic direction from the team.
Commercial objective
Each piece is connected to a campaign, audience and intended action.
What remains in operation
An operation prepared to capture, follow up and convert
The structure connects acquisition, content and commercial follow-up to keep each opportunity organised from first contact.
Continuous acquisition
Campaigns monitored and optimised according to demand.
Landing page
A clear base to present the proposition and capture requests.
Commercial opportunity follow-up
Communication and follow-up after the first conversion.
Social content
Digital materials and videos created to support acquisition.
Client perspective
Direct impact on opportunity generation and follow-up
In the first month, contact requests increased by 140%. More than generating demand, the new structure helped us understand who was genuinely interested and organise the follow-up for each opportunity.
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