When to use it
Clicks land on weak pagesAd investment loses strength when the destination page does not explain the offer, guide the decision or provide a clear form.
Contacts arrive, but response is slowPaid campaign leads can lose value when the team is slow to answer on WhatsApp, does not collect context or does not define the next step.
Analysis stays limited to clicks and reachWithout a connection between campaign, page, contact and follow-up, the business cannot see which campaign generated each opportunity or where to adjust.