Google Ads + Meta Ads · International

Paid advertising
with clear direction.

Strategy, campaigns and landing pages aligned with your commercial goals.

  • The right audience for your offer
  • Campaigns shaped by strategy
  • Ongoing campaign monitoring

Paid media management

Campaigns that put your offer in front of the right audience.

We manage Google and Meta campaigns, aligning your offer, audience, message and measurement with your commercial goals.

Landing pages, creative and integrations can support campaign management when they are part of the agreed scope.

Google Ads

Reach people already searching for what you offer.

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We align keywords, ads and landing pages with your offer. Reviewing search terms helps identify relevant demand and reduce spend on queries that do not fit your business.

Keywords, ads and budget monitoring.

Meta Ads

Put your offer in front of people on Facebook and Instagram.

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We structure campaigns around the audience and objective. Responses can come through a landing page, an in-platform form or WhatsApp. Creative testing and remarketing depend on the agreed scope and campaign conditions.

Audience, message and destination.

Campaign landing pages

Make the next step clear.

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We check whether the page explains the offer, answers key questions and makes it easy to enquire or buy. We can improve an existing destination or recommend a landing page when a clear limitation justifies the work.

Offer, content and path to enquiry.

Explore website and landing page services

Measurement and follow-up

Understand what happens after the click.

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We review the available data against the agreed objectives. When the business shares sales follow-up, we can distinguish enquiries, opportunities and sales. Any additional tracking or integrations are scoped in the proposal.

Conversions, enquiry quality and commercial context.

Explore CRM and sales operations

Channel choice

Google Ads or Meta Ads for your goal?

The platform depends on existing demand, the offer and the ability to respond to enquiries.

Google Ads: expressed demand

Search may work when people actively look for the product or service. Terms, intent, competition and destination page need review.

Meta Ads: discovery and interest

Facebook and Instagram can introduce an offer to people who are not yet searching for it. Messaging and creative must explain its value.

The destination matters

Forms, WhatsApp, the store and the sales team need to be ready. More clicks do not repair an unclear offer or unanswered enquiries.

When to delay advertising

If margins, response capacity, the offer or basic measurement are unclear, fixing those foundations may come before media spend.

A mix of channels may be appropriate. The decision should start from testable hypotheses, not universal return promises.

How we work

The ad is only the beginning.

A process that connects the campaign to what happens after the click.

  1. 01

    Attract

    Align the offer, audience and message to reach the right people through the channels that suit the goal.

  2. 02

    Convert

    Send traffic to pages focused on the next step, with content and forms that make it easier to enquire.

  3. 03

    Follow up

    Measure the journey to refine campaigns, identify constraints and improve over time.

A clear scope from day one

What is included and how to get started

You can hire us just to manage your ads

The scope may cover planning, campaign setup, audiences or keywords, budget monitoring and optimisation. The proposal sets out the platforms, deliverables and reporting cadence.

We can work with the resources you already have. Ad copy, design and video, new pages, social media management and CRM integrations are complementary services, scoped to your needs. You do not need to hire us for everything to get started.

Ad spend and management fees are separate

The budget paid to Google or Meta is separate from management fees. The proposal takes the market, competition, offer, objectives and campaign workload into account.

Creative, new landing pages or integrations have their own scope when they are part of the solution. An initial conversation helps us understand what is already in place, your priorities and available resources.

If you need to clarify the strategy before advertising, digital consulting can help you decide where to start.

Talk through your situation

Campaigns connected to the business

Clear responsibilities.
Decisions with context.

What we agree before work starts

We need to understand the offer, where ads will send people and which access is required. The proposal should identify who approves materials, who responds to enquiries and which commercial information will be shared to assess the campaigns.

Account ownership, management permissions and responsibilities for pages, measurement and data should also be clear before launch. You will know which resources are used and who is responsible for each part.

Separate enquiries from sales

Clicks and reach help explain ad delivery. A submitted form confirms an enquiry was received; it does not confirm a sale. Assessing opportunities and sales requires the relevant business data and follow-up.

The source of an enquiry is not always identifiable from the available data. When the link cannot be verified, our analysis states that limitation and does not attribute unverified sales to a campaign.

Our web development experience

The destination matters too

A selection of our web projects, presented with the care your brand deserves.

Web development examples. They are not presented as paid campaign results.

Before you decide

Questions about paid advertising

What does CriaHub's paid media management include?

The agreed scope may include strategy, campaign setup, audience or keyword management, budget monitoring and optimisation. Creative assets, new landing pages and integrations are specified in the proposal as needed. Ad spend paid to the platforms is separate from management fees.

Can I hire CriaHub just to manage Google Ads or Meta Ads?

Yes. We can manage campaigns using the pages and resources you already have. If we identify a limitation in the landing page or response process, we will explain its impact and propose relevant support without requiring a wider package.

What is the minimum budget to get started?

There is no single budget that suits every business. It depends on the market, competition, offer and objective. We assess these factors with you to plan a viable test and distinguish ad spend from management fees.

How long does it take to see results?

Campaigns can begin bringing visitors after the platforms approve them. Relevant enquiries and sales depend on demand, the offer, the landing page and follow-up. Early data helps us refine campaigns, but we do not promise a fixed timeframe or guaranteed sales.

Do I need a landing page to advertise?

Not always. Depending on the goal, we can use an existing page, a platform lead form or WhatsApp. We recommend a dedicated landing page when the current destination does not explain the offer clearly or makes it difficult to enquire.

How do you assess whether a campaign is working?

We compare ad spend with enquiries, purchases or other agreed goals, based on the data available. When the business shares sales follow-up, we can also assess enquiry quality and sales opportunities. Clicks and reach help with diagnosis, but do not prove sales on their own.

Ready for the next step?

Give your campaigns direction.

Tell us about your business and explore how we can connect strategy, campaigns and landing pages to your commercial goals.

  • A conversation about your business
  • Scope agreed with you
  • Strategy and delivery