Social media management

Social media with strategy and consistency.

CriaHub social media management can include channel strategy, editorial direction, planning, copy, design, video, publishing and performance reviews. Scope, frequency and platforms are defined around business objectives, available resources and the company’s approval capacity.

We plan your editorial presence, create content and manage the agreed channels to communicate your offer clearly and maintain consistent delivery.

Direct answer

What you need to know first

CriaHub social media management can include channel strategy, editorial direction, planning, copy, design, video, publishing and performance reviews. Scope, frequency and platforms are defined around business objectives, available resources and the company’s approval capacity.

Decision guide

Before implementing this service

Use these criteria to decide whether to move now or prepare process, data and team first.

When to use it

Publishing is inconsistentThe company posts without a defined cadence and relies on the team’s occasional availability.

The offer is unclear across channelsContent exists, but it does not clearly explain what the company provides, for whom and why it matters.

There is no production processIdeas, approvals, assets and publishing lack a shared calendar and clear responsibilities.

When not to use it

When the team still does not know who validates rules, messages and priorities.

When the intervention would become another loose piece inside the operation.

When the problem has not been described with data, examples or internal owners.

Process

Initial readWe gather context, channels and real constraints before defining the solution.

CriteriaWe turn the service intent into practical rules for the team to validate.

ImplementationWe connect the solution to the channels and tools that support operations.

AdjustmentWe support the first cycles to correct friction and consolidate usage.

Talk to a specialist

Who it is for

When social media management makes sense

Publishing is inconsistent

The company posts without a defined cadence and relies on the team’s occasional availability.

The offer is unclear across channels

Content exists, but it does not clearly explain what the company provides, for whom and why it matters.

There is no production process

Ideas, approvals, assets and publishing lack a shared calendar and clear responsibilities.

Bottlenecks

What commonly limits social media performance

Publishing without direction

Isolated posts can occupy the team without strengthening positioning, the offer or the next action.

Fragmented identity

Copy, design and video lose consistency when they are produced without shared criteria.

A calendar disconnected from the business

Dates and formats take priority over campaigns, launches, services and commercial needs.

Solution

How we organise your company’s social media presence

Channel strategy

We define objectives, audiences, themes, formats and the role of each channel in the project.

Editorial planning

We organise themes, campaigns, cadence, responsibilities and approval stages.

Content production

We create copy, design assets and video in the formats agreed for the project.

Publishing and review

We deliver the calendar and review relevant signals to guide practical adjustments.

Capabilities

What the service can include

Editorial direction and calendar

Planning for themes, campaigns, recurring content and formats across agreed channels.

Copy and design

Written and visual content consistent with the company’s identity and message.

Short-form video and social formats

Reels, stories and other video assets when included in the agreed scope.

Scheduling and publishing

Organisation and publishing of approved content across the agreed platforms.

Paid campaigns

Organic content can be coordinated with Meta Ads and other paid campaigns when needed.

Review and improvement

Analysis of reach, engagement, traffic and relevant actions using the available data.

FAQ

Frequently asked questions

The service can include strategy, planning, copy, design, video, publishing and review. The proposal defines platforms, cadence, formats, approvals and responsibilities.
We select channels around the audience, offer and project resources. This can include Instagram, Facebook, LinkedIn and other relevant platforms without requiring the company to be active everywhere.
Yes. We define the approval workflow at the start so content, changes, deadlines and responsibilities remain clear.
Community moderation and response can be included, but they are not assumed automatically. Channels, hours, limits and handover to the team are defined in the proposal.
Organic management and paid advertising are separate services that can be combined. Advertising spend is always separate from management fees.
We review indicators suited to the objective, such as qualified reach, engagement, traffic and actions at the destination. We do not treat follower counts or isolated views as proof of sales.

Define the next step

Tell us what you want to improve. We will assess the situation and recommend the most suitable approach.

Initial conversation · No commitment

CriaHub consultant available for a free video call