When to use it
Digital presence disconnected from operationsThe website exists, but it does not connect usefully with lead capture, CRM, follow-up or internal processes.
Multiple partners, little continuityEach provider delivers one part, but no one guarantees coherence between strategy, execution, automation and business impact.
The team feels effort, but not structural gainThere is activity across several workstreams, but little clarity about what is really improving conversion, operations and growth.